Do you have a leader in your company who is not truly showing an interest in online sales or not producing eCommerce results?
Encouraging leaders, especially older leaders with no online experience just requires some educating and inspiration.
ENCOURAGING LEADERS TO SALE ONLINE CAN SPARK A GOOD CHALLENGE FOR THEM
Have a genuine talk with each of your leaders. Find out why they feel hesitant or why they are not focusing on selling online.
Is it because they don’t know enough about it? Is it because they want to only focus on brick and mortar sales?
Spend time with them and share your own insecurities of eCommerce (if you have them). By sharing your concerns, you will will promote a constructive environment in which they may communicate what you need to know.
Selling online is a sensitive issue for some older leaders. They need to feel that you still want them and support them in this new era. These leaders can still do what they have always done best… finding solutions.
Other ways to inspire them is to attend meetings hosted by eCommerce website companies like Shopify. They provide many business workshops that that have extremely valuable information for businesses.
WHAT IF THEY ARE UNABLE TO FIND SOLUTIONS?
If the leader you employ is unable to find solutions, then it may be time for you to consider recruiting an eCommerce leader.
Utilize Indeed.com to find resumes of online / eCommerce leaders in other companies by simply typing something familiar like “eCommerce director”.
You can learn a lot about what an eCommerce director actually does by reading their resumes. You can also search for online leadership positions from companies that are doing well online by typing in these roles.
Reading the job description can give you excellent information for you to begin.